I think both of these articles will be an eye-opener for many, as I just caught it on my twitter feed and thought I'd bring these articles to your attention. I would love to hear your thoughts and impressions about the subject.
While it maybe useful to remember that the vast majority of wine drinkers here in states are drinking bulk juice or commodity wines, it's also important to understand that those folks are not reading wine-blogs or any other wine related publication for the most part.
As you read the articles, you can kind-of start to see a dividing line of the bulk wine drinkers and as Mr. Goode calls them the "interest" or "terrior" drinkers. But so what? Honestly, for me personally I'm not really panicked about some so-called wine conspiracy to limit my choices on the vinous super-highway, from what I've seen there are so many choices out there for the adventurous vino-sapien, it would take a life-time or more to explore them all.
In one article we have Jamie Goode writing for the Wine Anorak, who introduces a new multi-part series tracing the rise of the wine brands. "There are two genres of wine. On the one hand we have wine as a commodity: grapes are grown, crushed and made into wine, which is then sold cheaply and consumed uncritically. In this case, the consumer views wine in much the same way as they would treat flour, milk, fruit juice or instant coffee." and on the other hand Read More:
The other story is from The Drinks Business, staff writer Alan Lodge counts down the top-ten leading wine brands or as many like to call them, commodity-wines wine globalization on parade. "The results highlight how strong branding and a coherent marketing strategy can help lift brands above their rivals, but also serve to emphasize the dominance of the leading players in the global wine industry." Read More:
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