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A Spoonful of Social Media

“You can buy attention [advertising]. You can beg for attention from the media [PR], or you can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” –David Meerman Scott, Best-Selling Author & Speaker    Jumping into the way back machine, it's time for a quick drive down memory lane, Gladius is playing the harp in the background. A traveling companion and I were visiting the Paso Robles area, one of my favorites stops on the wine trail. I love to hit the road nice and early. Before I head out for the day, I make it a point to have a big breakfast, and staying at the Paso Robles Inn, I thought what a great opportunity to dine locally and have breakfast there at least once. The food was tasty, the service was excellent, and the coffee was hot.  Right before I get to the point of this old story, it's important to note, that while this occurred way back at the b

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